'Tell me a fact and I'll learn. Tell me a truth and I will believe. But tell me a story and it will live in my heart forever.' The book begins with this ancient North American Indian proverb. Storytelling is powerful. I state this without knowledge of storytelling but, with the experience of storytelling. I connect to various people through storytelling.
The author of the book, Indranil owns the firm 'Story Works' and credits Shawn Callahan and Mark Schenk, the one who introduced the concept of business storytelling to the author.
‘Story is a fact. What we will do is wrap it in context and delivery it with emotion,’ says the author. Seemed simple right? This does not look as easy as it sounds.
I was surprised to read about, ‘Neural Coupling.’ Data Brain, Story Brain. The neuroscience and the science of the stories are fascinating.
Neural coupling is about how brain patterns of tellers and listeners sync in. And, in a few studies, it was discovered that listeners' brain patterns go ahead of the tellers.
With a lot of anecdotes and examples, the author shared how story format is the best way of all.
Along with the stories, author also suggested a wonderful tip to extend our story bank. The process of creating a story bank. Jot down keywords and update in any note pad app. I use Google Keep to noting down. To tell stories, one needs to be able to compile stories.
What makes anything a story?
3)Dialogue: If we are hearing the dialogue, then we can call it a story.
4)Listeners can conclude the story in their interpretations. The worst way to end the story is to give out the message that you want the audience to guess.
5)How do we let the audience get the message without telling the message in clear? Simple. Speak relevance statements. Statements relevant to the message and hinting them to interpret in one way.
Different Story Patterns
To Build Rapport and Credibility: Recognizing the character traits, bringing a connection to the experiences, and presenting the story helps us to present ourselves and drive the point.
While creating the connection stories, one needs to guard against, ‘invented memory’
“A life story is not, however, an objective account. A life story is a a carefully shaped narrative that is replete with strategic forgetting and skillfully spun meanings.”
Story Listening: To tell the people stories, it would be great to listen to their stories at first. Listening to their stories and finding a pattern can solve many problems. The art of story listening is done through triggering stories. Whenever we start our questions with ‘why’ ‘what,’ anticipating stories, we get opinions in return. ‘When’ and ‘where’ is how stories can be triggered. As the stories are always started with a time marker or place marker.
Of all, I loved these pointers are worth quoting.
The third worst way to start a speech is by thanking the people who invited you and expressing gratitude. The author is not against expressing gratitude but, starting the speech with it.
The second worst way is to clear your throat.
The first worst way to start a speech is by introducing yourself and topic you will speak on.
The third best way to start a speech is by using an ‘imagine’ scenario.