Monday, September 5, 2016

Judge This by Chip Kidd


One of the reasons I love TED books is because of their brevity. They are short and simple, just like their talks.

The recent book I read is, "Judge This by Chipp Kidd."

Chip Kidd is an American graphic designer, famous for his innovative book covers. Based in New York city, Kidd has become one of the most famous book cover designers to date.

 This book is about how we judge things around. Everyone say 'don't judge.' But that is what we do from the time we get out of the bed till we fall on it. Author helps to clarify our doubts by saying, "what really matters is  not that we judge, how we do so."





Being a book cover designer, he truly rule out the quote, "Don't judge the book by it's cover" because he does his work to make people judge and buy the book.






With colourful  '!' and '?', he tells about the mysteriometer by which he scales his designs.


'!' stands for clarity, '?' stands for mystery.  Simple and very understandable.

He describes his experiences to reveal his designs and tell how he judged things which were at his sight.  He also showed how much our world can be a dazzling piece of art work inspiring to learn and grow*

Conditions apply, only if we perceive the world positively.


He writes about his experiences, inspirations in making few covers and scale them on mysteriometer.


Few quotes I loved to write in my journal from his book are,

"Early impressions are hard to eradicate from the mind. When once wool has been dyed purple, who can restore it to its previous whiteness?."
                                                                                                         -Saint Jerome (AD331-420)

"God was always invented to explain mystery."

                                                                                                           -Richard P.Feynman

Lines by Author, Chipp Kidd

"Clarity is sincere, direct, reasonable, basic, honest, perfectly readable. No-nonsense."

"Mystery gives us hope."

"Clarity gets to the point."


Being a designer, he tells how important it is to maintain the mystery at sometimes and yet stay clarified, atleast to himself.


Few of his covers.

It's an easy read and suggestive one for designers.


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