Does medium matter? My answer is yes. Medium matters. Medium is the message along with the message in it. Observing the recent communication style and the way people around, responding through different mediums, I realised that a lot of us became comfortable with new digital mediums and are now trying to find intimacy through the medium.
Over the past 5 years, the average time spent on social media has definitely increased by everyone. So is the consumption of the content. I realised that people have become comfortable sharing their stories, experiences and journeys through social media extensively. As there's an increase in sharing of the stories, thanks to the loops created by our social media giants, we are spending more time on the mediums, consuming them as well. As we spend more time on the mediums, we're perceiving our friends, connections through those mediums. We may perceive information as knowledge. We may perceive communication as conversation. On an average, we spend less time with our people in-person and more time through screens. This gives us the feeling of being connected and proximal. Does social media affect couples? How much romance through social media affect people who are in relation? As more and more people are showing up on those mediums, how does the communication affect at larger scale? In a society, is communication becoming a norm rather than conversation? How vulnerable are children to these mediums? We had TVs, video games in the past and I'm assuming there'd be the same narrative around them in those ages.
If we begin to find intimacy through social media, are we gonna fall in love with ourselves or others? Instagram has become a memory photo album for many and people who perceive one of their account as memory box, they feel loyal and obliged to be linear, chronological and acceptable to the narratives. It's interesting how we are going to navigate through this medium.
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